I write regularly about tech leadership challenges I see working with growth-stage SMBs. These articles share practical approaches to common decisions: when to use custom code vs. low-code solutions, how to reduce delivery risk, and ways to optimize tech costs without sacrificing outcomes. If you want to read as I write, subscribe.

The value of interim tech leadership comes from applying learnings across different companies and situations. Everyone benefits when ideas are shared and applied.

What is Fractional.tools?

41 days ago
An example of leveraging existing tools to deliver outcomes without a rebuild read more...

The "End-of-the-Day-Revenue" Mindset

190 days ago
Everyone understands revenue. That’s why I use it as a forcing function. If it doesn’t earn value today, it’s not worth your weekend. read more...

The "Sunk-Cost-Illusion"

197 days ago
Founders often mistake early code for progress. But the real challenge isn’t shipping features — it’s avoiding the trap of sunk cost thinking. This post breaks down why pausing before you commit is the smartest move you can make. read more...

Why Developers Run to Code-Centric Solutions

218 days ago
Founders often mistake early code for progress. But the real challenge isn’t shipping features — it’s avoiding the trap of sunk cost thinking. This post breaks down why pausing before you commit is the smartest move you can make. read more...

We need to refactor again!

228 days ago
This is the battle cry of many developers when faced with technology changes, recurring bugs, or scaling issues. read more...

AI Focus Groups?

228 days ago
I use AI focus groups in my daily meditation! It's now part of my process. It's how I start my day on a bounce and not stuck in the grind of execution. How in the hell did AI get so far into the world that it's part of meditation? read more...

Resource Restriction is Great!

312 days ago
No founder I know doesn't need more funding. In the back of every startup founder's brain is the wish to get the funding problem off their backs and work without distraction. It's unfair to say, stop, and embrace scarcity as a superpower. read more...

My Startup Reading List

398 days ago
Startup founders often share what they read. I share what works. These books keep might aligned and ready. I read and revisit them often. read more...

What is Low-Code? vs No-code?

416 days ago
No-code has been around for years, and it's maturing fast. It has only gotten truly effective in the last year years. It has problems. SAS vendor lock-in concerns, scalability and supportability. read more...

The Ai Big Bang

636 days ago
Too much, too fast, that's the current state of Ai tooling. read more...

Github as a CDN?

653 days ago
Github is great for hosting code, git repositories, but it has other superpowers that often get overlooked. read more...

Turn-key Deployment Options

708 days ago
Deployment is a late-stage development process that should be included from inceptions of a project. read more...

Schema Powered APIs

732 days ago
Using database schemas to scaffold API endpoints provides scalable endpoints and boilerplate-free codebases. read more...

Databases For Rapid Solutions

732 days ago
Which database to start with is a key decision, as it impacts the technology you can select, the pattern of storage and the frameworks that work the best. read more...

Slack as your v0.1 Product?

745 days ago
Most people look past the value of Slack in building solutions. Don't. read more...

How to understand Identity Management?

768 days ago
Usernames and Passwords are easy, but come with a roadmap cost later on as a project matures. read more...

Low Friction Hosting Processes

776 days ago
Don't over-thinking your hosting. No need to jump to EC2 or CloudFront. read more...
The Executive Perspective

These articles are written for CEOs and executive teams at growth-stage SMBs who need to make informed tech decisions without getting lost in technical details. Each article focuses on business outcomes: cost, speed, risk, and delivery cadence—helping you understand the trade-offs and make better choices for your business.